11 August 2017

liki liki LED lighting design studio | soon Marmomacc 2017 Verona | beware of bad lighting



Since the Marmomacc Fair in 2011, and the marked recognition of LED lighting, the actual Lighting Design of the stands has indeed improved but not as much as expected. A bit like some of the results obtained with direct and indirect lighting at the Jean Nouvel Quai Branly Museum, where, in a suffused environment, light -not all SSL-is also directed towards the visitor instead of revealing only shapes and shadows of  the art pieces, probably because of the choice of the secondary optics.
  
Going back to showcasing natural stone, for example, stones such as the Black of Belgium or the Vigaria of Portugal deserve proper and professional lighting design, not just any lighting, to enhance their beauty. Often this is not the case. Lack of proper survey of the space reveals restricted knowledge on the subject.

A contextualized lighting design, specially in a trade fair, should rather accentuate these priceless gems while at the same time avoiding maximumglare. This is fundamental.

Furthermore and particularly in the case of "black stone" choosing a black-and-white lining of the stands is not necessarily a good choice and lacks in sophistication, especially when it is made of "material" ...Above all, the trade fair pavilion lighting should interfere as little as possible with the lighting of the exhibition stand itself. This is certainly not easy. Otherwise the context is altered and no longer gives the exalted dimension that any natural stone requires in order to show its magnificence.




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